We're back!


In 2020, we dedicated ourselves to help schools adapt the changing environment during COVID. In collaboration with OFIS (Ontario Federation of Independent Schools), we're happy to kick off the 2021 Our Kids Marketing Academy with 3 new webinars that'll help you to become a more savvy marketer.

Savvy Marketer Webinar Series

#1: Effective marketing for busy school marketers (Wed, May 19 at 1 p.m. ET)

#2: How parents researched schools during COVID (Wed, June 2 at 1 p.m. ET)

#3 The stories not told by your marketing metrics (Wed, June 16 at 1 p.m. ET)


We encourage you to attend all 3 to get the most out of the series. Recordings will be shared after each webinar. Registration is free for independent school professionals.

Register for the webinar series

To many, school marketing may feel like part arcane science, part ingenious creativity, with a dash of frustration and luck. 

As a principal or an admissions director, you have a lot on your plate. Marketing can sometimes land on the back-burner 

But what if your plate, or more importantly, your student recruitment funnel isn’t full? Or perhaps it’s full of unqualified families or mismatched students? 

This is where school marketing comes in. 

  • A savvy school marketer gives you the most bang for your buck.
  • A savvy school marketer elevates your brand and your vision in the industry. 
  • A savvy school marketer drives well-matched families to your doorstep. 

You too can be that savvy school marketer. 

In partnership with OFIS, Our Kids—the leading platform for families to discover, analyze, compare, and choose independent schools—aims to help you become that savvy school marketer. 

Our webinar mini-series contains three episodes, each building on the previous one, creating a complete marketing framework one block at a time. 

This rare learning opportunity is available to you, for free. Registration is time-limited, so hurry over and book your slot. Each school is limited to book 3 seats.

Webinar #1: Effective marketing for busy school marketers

Wednesday, May 19 at 1 p.m. ET

You’re probably wearing many hats in your school: principal, admissions officer, marketing director, HR, and perhaps a few more. With so many things demanding your attention, it’s difficult to find time to craft your ideal marketing strategy. This webinar series is designed for busy independent school leaders who are looking to make more informed marketing decisions. In our first webinar of the series, we’ll lay the groundwork by introducing you a framework most of the parents use when choosing schools. We’ll talk about how to use metrics to gauge interest and improve your recruitment process one step at a time. 

You’ll learn: 

  • What the school-choice journey looks like 
  • The most useful digital marketing metrics and how to track them 
  • How to prioritize your marketing strategies

Webinar #2: How parents researched schools during COVID

Wednesday, June 2 at 1 p.m. ET

COVID-19 has changed the way we shop, work, and live. It’s also changing how parents research schools. In our second webinar of the series, you’ll learn, from our first-hand experience, how parents have changed the way they learn, compare, validate, and ultimately choose schools. We’ll zoom in on the most important stage of the enrolment journey: the research stage. 

You’ll learn: 

  • Three types of school research: passive, active, and semi-active 
  • How to optimize your recruitment funnel to capture all three types

Webinar #3: The stories not told by your marketing metrics

Wednesday, June 16 at 1 p.m. ET

Why do some parents who visit your website fill an inquiry form while some don’t? Why do some spend hours reading your school information, while others skim? What’s the difference between direct marketing, brand marketing, and research marketing platforms? Understanding what the families do prior to visiting your website allows you to position content in a context that can drastically improve its effectiveness. 

In our final webinar of the series, we’ll go through several scenarios that’ll help you understand how families at different research stages differ in their browsing behaviours, and how you can best capture them. 

You’ll learn: 

  • Hidden trends from your metric 
  • How to improve your content to better convert families at a specific stage of your enrolment funnel

About Our Kids


Our Kids helps families find the right schools—and helps schools find the right students. We provide the leading platform for families to discover, analyze, compare, and choose independent schools. Each year, over 2,000,000 families use our website, print guide, mobile app, and virtual and live expos throughout their school-research process. This enables us to provide over 330 schools—large and small—with the most effective school-marketing platform available.

Learn more about Our Kids can help your school. 


©2021. All rights reserved